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The Media Certifies The ‘Joseph Matthew Afro-gospel’ Brand

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The conversations on whether or not if Christians in Africa will accept other sounds and rhythms from the ‘world’ to infiltrate the norm of Gospel music we know and believe in. Reggae, dancehall and Hiphop in one way or the other was accepted into the genre. Since music in itself is dynamic and changes do happen to it from time to time, there was the need to try out more sounds to win more souls for the church.

Afrobeat with regards to genre, which has become the new craze in the world is now fast being infused into the Gospel culture, which is a good move. Some few years back, it was not a tangent to go on as many christians frowned on it.

Joseph Matthew, the very first Gospel musician who took the bold step to champion this agendum received so many backlashes then because many were those who could not fathom the concept of the new sound. Joseph who was far ahead of his time, kept on pushing unperturbed because he saw a future in the fusion of Afrobeat and the Gospel of Christ kingdom, to formulate the genre. In fact, he was the first Gospel musician who used the term some years ago even before it evolved and gain grounds.

Some few presenters and pundits who were music geniuses saw the future in the Afro-gospel genre, so they applauded Joseph Matthew, and appreciated his craft and loved his brand. Amongst the few are Frank Kwabena Owusu (Franky 5) of Hitz 103.9 FM and Dr. Cann of blessed memory, formerly of Happy 89.9 FM endorsed the Joseph Matthew brand.

Checkout some videos of presenters and pundits comment on the Joseph Matthew brand even before the “Afro-gospel” genre became a thing in Ghana and blew all over the continent.

 

Also watch Joseph Matthew’s newest song dubbed “Blessings” from below.

 

 

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MUSIC

Bigboi Collinz Features Prophet Kofi Oduro On New Song, “Saara”

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Ghanaian budding musician Bigboi Collinz has released his latest single, “Saara”, a thought-provoking masterpiece that delves into the concept of self-actualization.

Drawing inspiration from Abraham Maslow’s renowned Pyramid of Needs, Bigboi Collinz crafts a narrative that champions personal growth, self-awareness, and the pursuit of one’s potential.

In “Saara”, Bigboi Collinz assumes the role of the protagonist, sharing his personal journey of self-discovery and contentment. He emphasizes the importance of living life on one’s own terms, unfettered by the opinions of others.

With unwavering conviction, Bigboi Collinz asserts that he seeks guidance solely from the divine, unswayed by human influence.

In a bold move, Bigboi Collinz seamlessly integrates Prophet Kofi Oduro’s popular soundbite, “Gyai gyimii no” (Stop misbehaving), to address naysayers who pry into his personal affairs. This strategic inclusion adds a layer of depth to the song, as Bigboi Collinz skillfully employs the soundbite to shame those who seek to undermine his resolve.

Checkout “Saara” from below and share as well.

[Download]

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ENTERTAINMENT

”Industry May Be Dark, But God’s Light Leads to True Success” – Shatana Gh

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In a candid conversation on Kingdom 107.7 FM’s Evening Vibes, Shatana, a celebrated Ghanaian singer and philanthropist, shed light on the entertainment industry’s unspoken challenges.

Shatana recounted her early days in the industry, revealing a pivotal encounter with media personality, Delay. Despite being advised to leverage her physical appearance for success, Shatana remained resolute in her values.

Shatana’s experience highlights the industry’s darker side, where emerging artists face immense pressure to compromise their integrity.

With unwavering conviction, Shatana urged aspiring artists to prioritize their artistic vision and values.

“Stay true to yourself, your craft, and God’s direction,” she emphasized. “Success built on integrity lasts forever.”

Watch the interview from below.

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