MUSIC
The Media Certifies The ‘Joseph Matthew Afro-gospel’ Brand
The conversations on whether or not if Christians in Africa will accept other sounds and rhythms from the ‘world’ to infiltrate the norm of Gospel music we know and believe in. Reggae, dancehall and Hiphop in one way or the other was accepted into the genre. Since music in itself is dynamic and changes do happen to it from time to time, there was the need to try out more sounds to win more souls for the church.
Afrobeat with regards to genre, which has become the new craze in the world is now fast being infused into the Gospel culture, which is a good move. Some few years back, it was not a tangent to go on as many christians frowned on it.
Joseph Matthew, the very first Gospel musician who took the bold step to champion this agendum received so many backlashes then because many were those who could not fathom the concept of the new sound. Joseph who was far ahead of his time, kept on pushing unperturbed because he saw a future in the fusion of Afrobeat and the Gospel of Christ kingdom, to formulate the genre. In fact, he was the first Gospel musician who used the term some years ago even before it evolved and gain grounds.
Some few presenters and pundits who were music geniuses saw the future in the Afro-gospel genre, so they applauded Joseph Matthew, and appreciated his craft and loved his brand. Amongst the few are Frank Kwabena Owusu (Franky 5) of Hitz 103.9 FM and Dr. Cann of blessed memory, formerly of Happy 89.9 FM endorsed the Joseph Matthew brand.
Checkout some videos of presenters and pundits comment on the Joseph Matthew brand even before the “Afro-gospel” genre became a thing in Ghana and blew all over the continent.
Also watch Joseph Matthew’s newest song dubbed “Blessings” from below.
In a candid conversation on Kingdom 107.7 FM’s Evening Vibes, Shatana, a celebrated Ghanaian singer and philanthropist, shed light on the entertainment industry’s unspoken challenges.
Shatana recounted her early days in the industry, revealing a pivotal encounter with media personality, Delay. Despite being advised to leverage her physical appearance for success, Shatana remained resolute in her values.
Shatana’s experience highlights the industry’s darker side, where emerging artists face immense pressure to compromise their integrity.
With unwavering conviction, Shatana urged aspiring artists to prioritize their artistic vision and values.
“Stay true to yourself, your craft, and God’s direction,” she emphasized. “Success built on integrity lasts forever.”
Watch the interview from below.
Renowned singer and philanthropist, Shatana, recently shed light on the unsavory aspects of Ghana’s entertainment industry on Kingdom 107.7 FM’s Evening Vibes with Virgin Blogger.
In a candid and thought-provoking interview, Shatana exposed the harsh realities she faced as a newcomer to the industry.
Recalling her early days, Shatana revealed that a trusted friend introduced her to popular media personality, Delay, with the promise of mentorship and career advancement. However, their encounter left an indelible mark on Shatana’s perception of the industry.
“Delay told me point-blank that I was beautiful, and the best way to succeed was to use what I had to get what I wanted,” Shatana recounted, her voice laced with a mix of disappointment and resolve. “I was taken aback, as this wasn’t the vision I had for my journey.”
Shatana’s experience serves as a stark reminder of the industry’s objectification and exploitation. Her words resonate with many aspiring artists who face similar challenges.
With unwavering conviction, Shatana offered sage advice to emerging talents in the Showbiz Industry: “Hold on to your originality and never compromise your values. Only God Almighty blesses; don’t sacrifice your integrity for fleeting success.”
Watch the captivating interview below.
”Industry May Be Dark, But God’s Light Leads to True Success” – Shatana Gh
“Delay Advised Me To Use What I Have To Get What I Want” – Shatana
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Gospel Music Sensation, Prophet Joseph Atarah, Unveils Inspiring Single “Believe”
Joseph Matthew Scoops Three Prestigious Nominations at Taabea Ghana Music Awards UK 2024
Gospel Music Sensation, Prophet Joseph Atarah, Unveils Inspiring Single “Believe”
Jhay Alpha And Yo Stein Releases A New Jam Dubbed, “Ring Ring”
“Delay Advised Me To Use What I Have To Get What I Want” – Shatana
”Industry May Be Dark, But God’s Light Leads to True Success” – Shatana Gh
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